If you can fake authenticity, you’ve got it made, goes the old joke. But faking authenticity may be harder than it seems: adults correctly distinguished professional from consumer-created content 70% of the time, according to a study from user-generated content platform Stackla. And consumers will punish brands that try to fool them. Then again, maybe it just proves that professionals who are really good at faking authenticity do have it made. Especially if they’re Russian.

I have no idea what either of these companies does but the headline was irresistible.

Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks.  The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems.  Prices were not announced.