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Crownpeak Buys Evidon to Enhance Digital Governance

Web content management vendor Crownpeak has purchased Evidon, which helps companies capture and manage consumer data on Web sites. Evidon’s capabilities are particularly important as companies work to comply with the European Union’s General Data Protection Regulation (GDPR) by the May 2018 deadline.

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Half of B2C Marketers Don’t Collect Transaction Data: BlueVenn Study

August 7, 2017

Nearly half of B2C marketers (46%) fail to collect transactional data and just over half (55%) don’t collect behavioral data, according to a study released by CDP vendor BlueVenn exclusively to the CDP Institute. Age (76%), location (75%) and gender (70%) are more common but 57% of marketers do not combine their data into a unified customer view and nearly 40% don’t personalize Web or email content. Download for more interesting results.

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prooV Takes $14 Million Funding for Proof of Concept Platform

August 3, 2017

Maybe it would be easier to specify when items are NOT AI-related. Here’s one of those: Proov offers a platform that lets companies run “proof of concept” projects on without the usual hassle of custom deployment. It’s a super-clever idea, removing one of the main friction points in the purchase process for large tech investments. How closely Proov can mimic a custom POC is another question, but it’s certainly worth a look. The company just raised $14 million, bringing total funding to $21 million.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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