It’s good to be the king. Amazon has decided to charge a 2% fee for members of its Seller Fulfilled Prime program who chose not use Amazon fulfillment services. The fee is on top of the usual Amazon referral fee of 8% to 15%.

Two-thirds of consumers prefer quick and easy interactions to warm and fuzzy personalized ones, according to this CCW/Digital survey. It’s no surprise but bears repeating since marketers keep forgetting it. Just 13% of consumers think brands are currently delivering highly personalized experiences, while 57% worry about the privacy and security of their data.

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.