Kitewheel is also a name you might not recognize, but, trust me, they’ve been doing sophisticated customer journey orchestration since forever. They were just bought by customer engagement vendor CSG, which got to know Kitewheel through several joint deployments.
Netcore Cloud is another company that I think of as a CDP, although their primary business has been personalized email, more lately expanded to omnichannel marketing automation. They’re not well known in the U.S. despite serving 5,000 brands in 22 countries. They hope to change that, having just announced entry to the U.S. market.
India’s leading Live Commerce Mobile SaaS provider, SWIRL, is introducing enhanced Live & Interactive Video Shopping Experiences to the Indian market. It uses technology that is scalable, and adds a proprietary Interactive layer on top of video, using Text, Chat, WhatsApp, SMS, & Voice to make the entire experience close to real-life shopping.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.