Customer engagement vendor CSG also has integration on its mind. They just launched Xponent, a unified customer engagement hub that supports marketing, sales, and service interactions with preconfigured campaigns, analytical models, and data libraries. Xponent combines CSG’s historical strength in delivery systems (they started out in telecom billing) with its recent acquisitions of the Kitewheel journey orchestration product and the Quaero CDP.
The BuzzwordOps team at Acquia has clearly been working overtime to support their latest product enhancements, which include “no-code/low-code solutions that span DevOps, WebOps, ContentOps and ExperienceOps” on the Drupal content management side, as well as “composable machine learning, analytics, privacy and multi-tenant distributed marketing to empower teams across CampaignOps and and MLOps” for their marketing cloud.
Data clean rooms let media companies connect their audience data with advertisers’ own information in a privacy-safe way. The latest clean room operator is Disney Media and Entertainment Distribution, which owns ABC, ESPN, Hulu, eight TV stations, and more. They’re relying on technology from Habu, InfoSum, and Snowflake.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.