CTV Ads Used More Widely Than Linear TV: Innovid Study
Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious. There’s been a dreadful shortage of obvious news recently, so I’ll share some non-obvious information, which I call Jamie’s Believe It Or Not. First: more companies plan to buy connected TV ads in 2021 (97%) than conventional “linear” ads (84%), according to this Innovid report. You might also be surprised at how many channels marketers use: social media, display ads, mobile video, desktop video, and linear TV are all used by more than half the survey respondents.