This LinkedIn report asked some questions whose answers should have been obvious, but turned out to be mixed.   Would you have expected that just 48% of B2B buyers won’t buy from sellers who offer misleading information, or that just 54% of sellers say sales tools help them close more deals?  In other words: half of buyers will purchase from sellers they know are dishonest and nearly half of sellers think sales tools don’t work.  Definitely unexpected.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.