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Cuebiq Is Latest to Connect TV Viewing with Retail Traffic

And we have cross-channel attribution: Cuebiq, which collects location data about individuals, has partnered with TV viewing data collectors Inscape and Gracenote to correlate TV consumption with retail foot traffic. This once would have seemed amazing but now such services are commonplace. No doubt they differ ways too subtle for most of us to grasp.

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Poor Personalization Is Worse Than No Personalization: Yes Marketing Study

January 9, 2019

Back to surveys. At least this one from email company Yes Marketing is interesting. Turns out that irrelevant product recommendations are the second-most-common reason for not opening email (50%), after too many emails (55%). Over-personalization “creeps me out” (12%) outweighs lack of personalization (11%). In other words, consumer demand personalization is greatly exaggerated – and poor personalization is hurts more than no personalization at all.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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