It’s all surveys today, Dear Reader. We’ll start with NewVantage Partner’s 10th annual study on corporate data initiatives, which finds scant progress towards becoming data-driven. One hint why: 92% of companies say corporate culture is the main obstacle, but just 13% are making data literacy their top investment priority.
AppsFlyer and Adobe also found organizational issues are a top obstacle to change, in this case related to mobile-first marketing. On average, respondents said 40% of their sales are already being made through mobile, and many are looking for more. Nearly all are “concerned” (30%) or “very concerned” (55%) about privacy developments, but the survey listed many ways companies are encouraging consumers to consent to tracking.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.