Consumers being chased by an Internet ad is an industry cliché. But taxi-hailing app Curb is making the dream come true with Curb Journey Connect, a cross between digital out of home, retail media, and jealous ex-boyfriend. Advertisers can target individuals or finely-tuned segments before, during, and after their rides.
Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt? If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365. Of course, there’s a YouTube video showing how.
Integral Ad Science offers a rare bit of good news in its latest Media Quality Report: fraud rates actually dropped in the second half of 2023, at least for advertisers who used fraud-prevention services. Recent DoubleVerify studies also reported fraud is stable or falling, although other industry research simply focuses on its cost.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.