News

Customer Acquisition Remains Priority for over 50% of B2C Marketers: Moengage

Fifty-seven percent of B2C marketers say finding new customers is their key priority for 2024, with 44.9% prioritizing engagement and loyalty, based on a survey sample of more than 700. In good news for the B2C martech space, around 65% said they intended to increase their technology investments this year, primarily to improve the customer experience. The biggest factor in building a successful cross-channel strategy was identified as leveraging customer data analytics for targeted marketing decisions.

More News

Next Article

Google Details Complaints about IAB Tech Lab Privacy Sandbox report

February 16, 2024

Google’s immediate and brief response to a damning assessment by IAB Tech Lab of its Privacy Sandbox project was that it included “dozens of fundamental errors.” That response has now been expanded into a detailed and lengthy rebuttal. Google has also vowed to continue its work to develop alternatives to third-party cookies, restating the aim of deprecating them in Chrome by year end (unless regulators stand in the way).

CDPI Newsletter
Previous Article

Seventy-Six Percent of CX Managers will Outsource Generative AI: Everest Group

February 16, 2024

Most CX managers intend to outsource, at least partially, their generative AI programs, citing limited inhouse expertise, cost considerations and time-to-market. Almost half the 200 managers surveyed expect to deploy generative AI in non-voice customer support environments, with text generation identified as the highest use case for the technology. Forty-six percent are piloting or deploying text generation; code generation is in close second place (45%).

CDPI Newsletter