What information do mobile advertisers really need? This Forrester study for Yieldmo argues that customer attention is a critical information, even though 84% of marketers can’t measure it today. Guess what Yieldmo does.
Add this to your pile of CDP trivia: a Forrester report for Bluecore finds the most expected CDP features are identity resolution (35%), predictive segmentation (34%) and personalized recommendations (34%). If that seems odd, bear in mind that data integration and unified customer profiles weren’t listed as choices. Identity resolution was also the highest answer for CRM, at 40%, and marketing clouds, at 30%, even though it’s something both types of systems are notoriously bad at. Go figure.
We never tire of reminding you that tech vendors threaten everyone’s privacy. Our latest offering is this VentureBeat story about efforts to regulate facial recognition. Dare we spy a glimmer of hope?
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.