Customer Attention Metrics Improve Mobile Ad Effectiveness: Forrester Study

What information do mobile advertisers really need? This Forrester study for Yieldmo argues that customer attention is a critical information, even though 84% of marketers can’t measure it today. Guess what Yieldmo does.

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ID Resolution Tops List of Features Expected for CDP: Forrester Report

January 24, 2020

Add this to your pile of CDP trivia: a Forrester report for Bluecore finds the most expected CDP features are identity resolution (35%), predictive segmentation (34%) and personalized recommendations (34%). If that seems odd, bear in mind that data integration and unified customer profiles weren’t listed as choices. Identity resolution was also the highest answer for CRM, at 40%, and marketing clouds, at 30%, even though it’s something both types of systems are notoriously bad at. Go figure.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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