As you’ve surely noticed, we fall back on surveys when there’s no real news. Here’s one from Usersnap about customer experience management, by which they mostly mean customer support. Key points: 56% of B2C companies have a dedicated CX team compared with just 19% of B2B companies; and, “customer centric” organization grow three times faster than the rest.
If court decides payment losses can be passed on to merchants.
The Pubmatic study also found that poor measurability is among the top obstacles to OTT TV advertising, with privacy and security close behind. Nielsen can’t help with privacy but they’re making a big push to improve measurement. They’ve recently added connections to 55 million devices including Vizio smart TVs, DISH and AT&T DIRECTV set-top boxes, and Nielsen’s Advanced Video Advertising panel.
The Media Rating Council has concluded the accreditation process for Nielsen’s Big Data + Panel National TV measurement. The measurement pairs what Nielsen calls a “high quality, representative panel” with data pulled from devices in some 45 million homes. The measurement was widely adopted by broadcasters and agencies for the 2024 upfront season.