I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. One that sits right on the border is Reltio, which fits the CDP criteria* but goes beyond customer data to all types of enterprise information. That puts it more in the realm of Master Data Management.

Acxiom has added self-service access to its massive Audience Cloud database of cross-channel customer data, Marketers can specify segments, set up test groups, and distribute audiences to their own systems or to advertisers through Acxiom’s LiveRamp partner network.  It’s just another step in making third party data more widely and easily available.

Google will pay to carry stories from Canadian news outlets under an agreement announced yesterday.  Details are sparse but the process for compliance with government’s C-18 law has been simplified to meet some Google objections.  Meta, the only other firm required to make payments under the law, has not changed its decision to block reliable news.