The CDP industry showed growth over the past year with a dozen vendors appearing in the new CDP Industry Update Report from the CDP Institute. Most of these were previously marketing or messaging applications that added CDP capabilities after they were built. Industry revenue was estimated at $2.4 billion in 2024, up from $2.3 in 2023.
Scaled deal activity in the digital media and marketing space was up 44% YoY in Q2 2024. This was thanks to dialogue in the foregoing quarters translating into closed deals in Q2. M&A activity was up for the second consecutive quarter following a relatively barren 2023.
Meta has begun rolling out its AI assistant across more than 40 European countries. It blames delays in the rollout on Europe’s “complex regulatory system.” The assistant will be available in six languages, initially on Facebook, Instagram and WhatsApp Messenger.