Customer Data Platform Industry Grew Sharply in First Half 2017: CDP Institute Report

The Customer Data Platform industry continued its rapid expansion during the first half of 2017, says a report by the CDP Institute.  Evidence includes a sharp uptick on Google Trends, $74 million in new investment, and addition of 16 new companies to the Institute’s original list of 27 CDP vendors.  Eight of the  27 firms increased their employee counts by 25% or more since January.