The Customer Data Platform Institute has added seven sponsoring vendors and quadrupled its individual membership since January, the Institute announced. Growth has been powered by rising interest in CDPs: Web searches for “Customer Data Platform” have tripled in the past twelve months.
Seven new sponsors have joined the Customer Data Platform Institute and individual membership has quadrupled since January, the Institute announced today. The growth reflects rising interest in CDPs as marketers and analysts recognize these systems can solve the challenge of providing unified customer data needed to deliver personalized customer experiences.
Using weather data to trigger localized marketing seems pretty standard these days, but it’s still amazing if you think about it. PowerChord has just announced campaigns that use weather forecasts to trigger paid search and display ads. PowerChord offers a range of online advertising and marketing programs that help brands drive sales through local channels such as dealers.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.