Well, this is meta: a newsletter item about a press release announcing future publication of the newsletter. I don’t think reading it will cause a tear in the space-time continuum, but then again, it might. Click here if you’re brave enough to find out.
Pathmatics announced that Nielsen will be using Pathmatics’ “digital advertising intelligence” data to provide advertisers with more detail about competitive advertising, including new media types, purchase preferences, and targeting of different devices. To be clear, this is information about ad placements, not individual consumer behaviors. But it shows how all parts of marketing are gaining access to more detailed data and, one hopes, making good use of it by becoming more analytical.
Most Customer Data Platforms are built for enterprise marketers and priced accordingly. Hull.io is sold to small B2B firms. Cool.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.