Customer Data Platforms Can Simplify GDPR Compliance

Enough hilarity. Let’s get back to nagging you about compliance with the General Data Protection Regulation (GDPR). Here’s a post on our very own CDP Institute blog explaining how Customer Data Platforms can help with GDPR compliance.

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Most Consumers Still Prefer In-Store Shopping: Trendsource Study

June 2, 2017

Retailers are struggling in the face of online competition. But it’s not hopeless: a study from Trendsource finds that most consumers still prefer in-store shopping, even for electronics. Not surprisingly, “getting the items immediately” was the biggest reason to buy in person. Help from store staff was somewhere in the middle while in-store technology and social interaction were dead last.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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