Retailers are struggling in the face of online competition. But it’s not hopeless: a study from Trendsource finds that most consumers still prefer in-store shopping, even for electronics. Not surprisingly, “getting the items immediately” was the biggest reason to buy in person. Help from store staff was somewhere in the middle while in-store technology and social interaction were dead last.

OnePulse is a social media community app that takes surveys for marketers. That puts them in the same neighborhood as Lithium and Market Logic. But they must have a smaller apartment, since they just announced a modest $2 million in new funding (bringing their total to $3 million) ahead of their U.S. launch.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.