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Customer Experience is Top Goal for Digital Transformation: TEKsystems Survey

Back to surveys. TEKsystems found that making improving customer experience is the top goal for digital transformation programs (72%), making information accessible across the organization is the most important action for success (61%), and integration of technology, systems and platforms is the most common benefit (46%). They don’t mention Customer Data Platforms but these are all CDP memes.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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