Customer Experience Matters As Much As Product Quality: Emplifi Survey

If there’s a third bit of CDP news today, I missed it.  So I’ll give you this Emplifi survey reminding you the customer experience is really important.  It’s a familiar song but bears repeating: more than half of consumers would pay more than 5% extra for outstanding CX, and poor CX effectively ties with poor product as a reason to leave a brand.  I shouldn’t be surprised that more people want to communicate with brands through social media (22%) than email (19%) or telephone (16%), but I was.

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Malaysia’s AirAsia Group rebrands to Capital A to reflect new biz strategy

February 3, 2022

AirAsia Group has rebranded the group holding company to Capital A. The name change reflects the Group’s new core business strategy as an investment holding company with a portfolio of synergistic travel and lifestyle businesses, which have rapidly transformed the AirAsia brand into much more than just an airline. The group aims to transform from an airline into a one-stop digital travel and lifestyle services group.

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