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Customer Journey Analytics Market Is $4.7 Billion: Markets and Markets

And still more about money: companies will spend $4.7 billion on customer journey analytics software and services in 2017, says palindromically-named Markets and Markets. They expect the industry to reach $12.2 billion by 2022. Before you faint at the thought of all that mapping software, read the fine print: the estimate includes all customer segmentation, targeting, behavior analysis, brand management, campaign management and product management systems. Details will cost you $5,650.

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Protagonist Reads the Web to Uncover Effective Brand Stories

October 24, 2017

Look, I’m as tired as you are of reading about artificial intelligence. But unless you want three articles about chatbot funding (here, here, and here), you’ll probably appreciate hearing about Protagonist, a firm that says it analyzes Web data with AI to uncover the stories that customers want to hear and how to deliver them. The technology originated at the White House and National Security Council, which may or may not add to their credibility.

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Tylenol Is Watching and Wants You to Know It

October 20, 2017

Or maybe marketers are their own worst enemies. This AdExchanger piece gleefully describes how Tylenol is using a mix of data signals to identify customers while they’re engaging in specific activities like exercise or staying late at the office and then making offers that show the advertiser knows where they are and what they’ve been doing. It’s along the lines of “feeling sore after that workout? Here’s a map to the nearest place you can buy Tylenol.” Nothing creepy about that.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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