Look, I’m as tired as you are of reading about artificial intelligence. But unless you want three articles about chatbot funding (here, here, and here), you’ll probably appreciate hearing about Protagonist, a firm that says it analyzes Web data with AI to uncover the stories that customers want to hear and how to deliver them. The technology originated at the White House and National Security Council, which may or may not add to their credibility.

Or maybe marketers are their own worst enemies. This AdExchanger piece gleefully describes how Tylenol is using a mix of data signals to identify customers while they’re engaging in specific activities like exercise or staying late at the office and then making offers that show the advertiser knows where they are and what they’ve been doing. It’s along the lines of “feeling sore after that workout? Here’s a map to the nearest place you can buy Tylenol.” Nothing creepy about that.

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.