We’ve been starved for news this week but here’s a juicy funding announcement: $32 million to content marketing platform vendor Percolate. The deal brings Percolate’s total funding to $106 million.

And while we’re questioning assumptions, maybe Account Based Marketing isn’t so important, either. ABM vendor Terminus and the Heinz Marketing agency found that just 61% of organizations said they’re using ABM, compared with 81% one year ago. The percentage planning a budget increase similarly dropped from 82% to 60%. Thinking positive, the report argues the slower growth is a sign of maturity.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.