The martech drinking glass is both three-quarters empty and three-quarters full, according to this perplexing survey by London Research.  More than half (57%) of respondents said they find the martech landscape very confusing and it’s hard to know how products fit together, but 83% of leaders and 66% of mainstream organizations say the components of their stack are seamlessly integrated.  CMOs are in charge of digital at 11% of leaders and 27% of mainstream companies. Lots more here to ponder.

Few things are more confusing than adtech, although programmatic audio out-of-home advertising is one of adtech’s more comprehensible varieties.  (Think music, messages, and ads on public address systems in retail stores.)  It’s the specialty of Vibenomics, which just raised a $12.3 million Series B.

Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime.  In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds.  It also launched an AI Use Case Library to house its industry-specific AI offerings.