The martech drinking glass is both three-quarters empty and three-quarters full, according to this perplexing survey by London Research.  More than half (57%) of respondents said they find the martech landscape very confusing and it’s hard to know how products fit together, but 83% of leaders and 66% of mainstream organizations say the components of their stack are seamlessly integrated.  CMOs are in charge of digital at 11% of leaders and 27% of mainstream companies. Lots more here to ponder.

Few things are more confusing than adtech, although programmatic audio out-of-home advertising is one of adtech’s more comprehensible varieties.  (Think music, messages, and ads on public address systems in retail stores.)  It’s the specialty of Vibenomics, which just raised a $12.3 million Series B.

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?