Customer experience vendor Pegasystems has added separate programs that let independent software vendors (ISVs) and business users develop, sell, and share solutions based on the Pega platform. ISV products will be certified and sold in an online marketplace. Business users will mingle in a gamified community.

And what’s sexier than blockchain, eh? I can think of several things, but no matter. Here’s news that smart product platform EVRYTHNG has pawned its vowels to create Blockchain Integration Hub, which adds blockchain-enabled features to consumer products. They’ve partnered with three blockchain solution providers to enable functions like supply chain tracing, product authentication, and consumer rewards programs.

AI agents are sometimes better at creating content than managing operational workflows. Gradial has built an agentic marketing platform that aims to change that by focusing on execution. It just raised a $35 million Series B with which it hopes to power recommendations for instant actions.