Customer experience vendor Pegasystems has added separate programs that let independent software vendors (ISVs) and business users develop, sell, and share solutions based on the Pega platform. ISV products will be certified and sold in an online marketplace. Business users will mingle in a gamified community.

And what’s sexier than blockchain, eh? I can think of several things, but no matter. Here’s news that smart product platform EVRYTHNG has pawned its vowels to create Blockchain Integration Hub, which adds blockchain-enabled features to consumer products. They’ve partnered with three blockchain solution providers to enable functions like supply chain tracing, product authentication, and consumer rewards programs.

Lytics has launched Cloud Connect, which lets users create SQL queries to extract an audience from a cloud database and send it to an ad network.  They describe it as a “freemium” product but don’t get too excited: the free version connects just one warehouse to one ad network.