Customer experience vendor Pegasystems has added separate programs that let independent software vendors (ISVs) and business users develop, sell, and share solutions based on the Pega platform. ISV products will be certified and sold in an online marketplace. Business users will mingle in a gamified community.

And what’s sexier than blockchain, eh? I can think of several things, but no matter. Here’s news that smart product platform EVRYTHNG has pawned its vowels to create Blockchain Integration Hub, which adds blockchain-enabled features to consumer products. They’ve partnered with three blockchain solution providers to enable functions like supply chain tracing, product authentication, and consumer rewards programs.

Salesforce is about to release Marketing Cloud Next, available to Marketing Cloud customers for an additional license (cost not yet known). It features improved access to Salesforce’s AI agents, including some that can converse with customers until it’s time to pass them to marketing or sales humans. There will also be a tighter integration with Commerce Cloud.