Cvent Buys Kapow to Sell Pre-Packaged Events
Another acquisition: event technology platform Cvent bought Kapow, an online marketplace for fully-packaged events at dining, retail, and entertainment venues. Also no price announced.
Another acquisition: event technology platform Cvent bought Kapow, an online marketplace for fully-packaged events at dining, retail, and entertainment venues. Also no price announced.
Customer experience vendor Pegasystems has added separate programs that let independent software vendors (ISVs) and business users develop, sell, and share solutions based on the Pega platform. ISV products will be certified and sold in an online marketplace. Business users will mingle in a gamified community.
And what’s sexier than blockchain, eh? I can think of several things, but no matter. Here’s news that smart product platform EVRYTHNG has pawned its vowels to create Blockchain Integration Hub, which adds blockchain-enabled features to consumer products. They’ve partnered with three blockchain solution providers to enable functions like supply chain tracing, product authentication, and consumer rewards programs.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.