Cvent Sold to Private Investors for $4.6 Billion

Private equity buyers continue to take advantage of perceived bargains among public martech vendors. The latest deal with a $4.6 billion purchase of event management software vendor Cvent by Blackstone. Cvent has changed hands more often than a 2002 Toyota, originally going public in 2013, then being purchased by Vista Equity Partners in 2016, and going public again in 2021.