Seventy-two percent of consumers are willing to work with AI agents as long as they can escalate to a human when necessary; indeed 59% would rather interact with a chatbot than wait for a live agent. Other key expectations in Five9’s 2025 Customer experience report relate to being met in the channel of choice — and that can vary with 56% saying it depends on the situation. Fully 86% are willing to use self-service before contacting support.
Targeting based on social and demographic traits is firing arrows in the dark according to a new study from AdLook. Surveying over 1,000 online respondents, it turned out that 67% identified as “parents” didn’t have children, 76% tagged as married weren’t married and 50% of “women” were men. Brands should be targeting based on real interested and behaviors rather than outdated and inaccurate segments said AdLook.
Redbrick has added newsletter advertising platform Paved to its portfolio of solutions that already includes email automation platform Delivra. Paved matches advertisers with newsletter subscribers across more than 3,000 publishers, helping the publishers monetize their newsletter lists. Paved creates enhanced targeting for advertisers while providing a more personalized newsletter experience for readers.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.