This GoodFirms survey focuses on digital transformation projects. It found that 78.6% of executives say they’ve already digitized their business processes and most of the rest are working on it. In an interesting distinction, improved customer experience was the top benefit cited while better marketing ranked last.
Finished binging all your favorite TV series and facing a dull weekend? No worries, Dear Reader: gather some friends and take turns reading aloud from this 465 page digital global overview report from Meltwater and we are social. Some of the good parts: internet time is down 4.8%, podcast listening is up 12.7%, and there are more web pages about dogs than cats.
No good salesperson blames the buyer for poor results, but that doesn’t mean buyers aren’t sometimes a problem. In fact, this study from Zip found that 79% of accounting and finance professionals said their company has challenges in its B2B purchasing process. One reason: 48% say their firm requires at least six cross-functional approvals for a new software or vendor purchase.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.