CyberArk Buys Idaptive for User Access Controls

You also have little interest in security or access management, but those are important too. So I’ll mention that access management vendor CyberArk is spending $70 million to buy Idaptive, which uses AI to identify questionable access requests.

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CDPs Most Popular with Best Performing Marketers: Salesforce Research

May 20, 2020

There’s a ton of good information in this just-released State of Marketing report from Salesforce. The headline from a CDP view is that high-performing marketers listed CDP as the second-most commonly used technology while CDP ranked fifth for moderate performers and sixth for underperformers. They survey doesn’t show how many actually have a CDP but 38% of the total and 48% of high performers said they plan to use it more next year.

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Half of B2B Marketers Expect a Budget Cut: Wpromote Survey

May 18, 2020

Facebook isn’t just for consumer marketers: it’s the most widely used channel and most effective lead generator for B2B marketers, reports B2B agency Wpromote. Their survey, taken in February, found for the first time that more B2B digital marketers started the year intending to focus on brand awareness (31%) than quality leads (25%). Wpromote thinks the pandemic reinforces that priority but they also report that 49% of marketers now expect a budget cut, compared with just 13% in February.

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