News

Cybersecurity Can’t Keep Up with Cyber Criminals: Trellix Survey

Cybersecurity professionals are an inherently gloomy breed, so it’s no surprise that Trellix finds 60% say they’re struggling to keep up with evolving threats.  A majority report their company lost more than 5% of revenue to security breaches in the past twelve months.   Oddly enough, just 20% say they’re working to change their security approach, which can’t bode well.

More News

Next Article

Ad Fraud Is Up but Anti-Fraud Methods Help: Integral Ads Science Report

September 27, 2022

We don’t like bad news any more than you do, Dear Reader, but that’s what bubbled up today.  Integral Ad Sciences reports that ad fraud rates jumped substantially in the first half of 2022, even as time-in-view continued to shrink and brand risk rose.  On the brighter side, anti-fraud protection reduced fraud rates by more than 90% compared with campaigns lacking fraud detection.  Lots of detail here by country and device if you happen to need it.

CDPI Newsletter
Featured Article

Twilio Adds ‘Contextual Awareness’ to Segment CDP

May 15, 2025

Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.

CDPI Newsletter