India-based web hosting company Cyfuture has announced the construction of a new data center in Chennai, India. Marking Cyfuture’s fifth India data center, the facility will be located on a roughly one-acre plot in Tembaran, Chennai, and will have a capacity of 500 racks in its first phase.
Adobe has added a LiveRamp app to its Exchange marketplace, making it easier for clients to apply LiveRamp’s RampID to customer profiles in the Adobe Real-Time CDP. This in turn opens the door to oodles of audiences that also use the RampID. Maybe even two oodles.
In announcing the 100% stake acquisition of TekLink, Hinduja Global Solutions (HGS) said it will strengthen HGS’ digital solutions business and add expertise in building data platforms, analytics, and financial planning.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.