Daasity Raises $15 Million for Ecommerce Data Unification and Personalization

Closer to home for CDP watchers, ecommerce and analytics platform Daasity has raised a $15 million Series A.  Daasity loads sales, customer, and inventory data into a standard data model that is easily available for personalized messaging as well as merchandising, inventory management, and other non-marketing activities.  It probably qualifies as a CDP.