Daasity Raises $15 Million for Ecommerce Data Unification and Personalization
Closer to home for CDP watchers, ecommerce and analytics platform Daasity has raised a $15 million Series A. Daasity loads sales, customer, and inventory data into a standard data model that is easily available for personalized messaging as well as merchandising, inventory management, and other non-marketing activities. It probably qualifies as a CDP.