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Dabbl Pays Consumers to Watch Ads

If you just can’t wait to sell your personal data, the good folks at Dabbl have already opened a “trustworthy attention marketplace” that pays consumers for interacting with brand advertising. As Dabbl points out, it gives consumers “something smart and satisfying to do in their downtime” on their smartphone. No wasted time talking to Mom or seeing what Sean had for lunch.

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Tech Buyers Rely Most on Friends and Search Engines for Product Discovery: Lavidge Survey

November 30, 2017

We seem to have a “customer behavior” theme this week. I don’t know why but let’s go with it. A study from marketing services consultancy Lavidge finds that tech buyers rely most on colleagues and friends, search engines, and vendor Web sites as data sources during product discovery, while paying less attention to case studies, industry reports, blogs, and advertising in general. No prizes for guessing that cold call telemarketing is the least favorite of all.

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SaaS Funding Shifts Away from Martech, Adtech, CRM: Crozdesk Report

November 28, 2017

Companies position themselves to investors as well as buyers. Business software discovery portal Crozdesk found the hottest funding categories are now financial technology (yes, “fintech”) and analytics, including AI and Big Data. Funding dropped for former leaders including advertising, sales, and marketing (one category) and CRM. Also hot: integration as a service that lets “citizen integrators” to connect systems for themselves and products for specific industries (vertical solutions) rather than generic (horitzontal) solutions. Quite intriguing if you’re into this sort of thing.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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