News

Daily Raises $40 Million for Interactive Video Everywhere

If being stalked by ads isn’t creepy enough for you, how about being stalked by interactive ads?  Daily just raised a $40 million Series B to bring that particular vision to life, by providing an API that lets users embed audio and video connections into just about everything.  I guess that includes newsletters like this one.  Click here to discuss.

More News

Next Article

Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

CDPI Newsletter
Featured Article

Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

CDPI Newsletter