If being stalked by ads isn’t creepy enough for you, how about being stalked by interactive ads? Daily just raised a $40 million Series B to bring that particular vision to life, by providing an API that lets users embed audio and video connections into just about everything. I guess that includes newsletters like this one. Click here to discuss.
Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing. What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”. Annoying and creepy and it probably works.
Were you hoping for something even more intrusive? Well, if we ever get back to in-person events, you can wear a badge from Klik that tracks your physical movements, enables touchless exchange of contact information, and can send helpful recommendations about sessions to attend or people to meet. Klik was just bought by event management platform vendor Bizzabo.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.