Data Analytics Vendor Actian Adds Unified Customer Profiles

Data analytics vendor Actian has released Customer 360 Solution, which it doesn’t call a CDP but still sounds like one.  The new solution loads data from disparate sources into Actian’s high-speed Avalanche database, generates insights, and shares the results with customer-facing systems.  The company says business users can set up the data connections without writing code.

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CDP Exponea Announces Acxiom Data Integration

February 25, 2021

CDP Exponea announced API-level integration with data quality and enrichment services from Acxiom.  The deal isn’t unique: Acxiom also lists integrations with Adobe, Boxever, Tealium, and Treasure Data.  But it’s still worth noting that tighter integration of CDPs and third party data vendors is becoming more common.  You may recall that Exponea was purchased last month by recommendation engine vendor Bloomreach.

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Facebook Faces New Pressure in U.S. and Europe on Payments to News Providers

February 24, 2021

It might be a sin to enjoy seeing Facebook attacked from all sides, but it’s worth it.  Having lost the battle against arbitration on news content payments to Australian publishers, the company now faces a joint push from Microsoft and major European publishers for similar rules.Meanwhile, a bipartisan coalition of U.S. legislators has proposed letting small publishers jointly negotiate news content payments without facing antitrust penalties.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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