Data analytics vendor Actian has released Customer 360 Solution, which it doesn’t call a CDP but still sounds like one. The new solution loads data from disparate sources into Actian’s high-speed Avalanche database, generates insights, and shares the results with customer-facing systems. The company says business users can set up the data connections without writing code.
CDP Exponea announced API-level integration with data quality and enrichment services from Acxiom. The deal isn’t unique: Acxiom also lists integrations with Adobe, Boxever, Tealium, and Treasure Data. But it’s still worth noting that tighter integration of CDPs and third party data vendors is becoming more common. You may recall that Exponea was purchased last month by recommendation engine vendor Bloomreach.
It might be a sin to enjoy seeing Facebook attacked from all sides, but it’s worth it. Having lost the battle against arbitration on news content payments to Australian publishers, the company now faces a joint push from Microsoft and major European publishers for similar rules.Meanwhile, a bipartisan coalition of U.S. legislators has proposed letting small publishers jointly negotiate news content payments without facing antitrust penalties.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.