Appboy assembles customer data and executes cross-channel campaigns as customers move through different lifecycle stages. They’re big, processing more than 750 million active users per month. They’re getting bigger, having just raised a $50 million Series D, bringing total funding to $95 million. They’re getting more open, having recently announced connectors to feed data to Customer Data Platforms mParticle and Segment, as well as Amplitude and Amazon Redshift.

Chances are you also haven’t given much thought to physical product packaging, unless that’s your specialty. But the folks at Danaher have, since they own and several businesses related to it. They sponsored a CMO Council survey that found 66% of marketers believe their customers are very sensitive to alignment between physical and digital experience. Oddly enough, they didn’t ask how many actually achieve such alignment. But they did find that changes to physical presentation take much longer than digital changes. Duh.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.