Data quality (50%) and fragmentation (47%) are top obstacles gaining data insights, data and IT professionals report in this TWDI survey. The report says 13% are prioritizing a composable CDP instead of a traditional CDP as a way to make things better, although it doesn’t say how many have a traditional CDP in place.
Two-thirds (67%) of customer engagement leaders say their organization has too many overlapping point solutions, but 58% still feel their martech solutions are well integrated, according to this Forrester survey for Acoustic. Although 99% all are collecting some type of customer behavior signals, only 32% say they can easily analyze them.
Things are looking up on the investment front. Fifty-three percent of VC managers expect to put more money into startups this year than last, according to Kaufman Fellows. This is supported by Crunchbase findings from Q1 with venture funding up 14% on Q4, 2023. Worse news for established start-ups: around 30% of Kauffman Fellows surveyed thought 2024 will be a tough year for exits.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.