As privacy rules limit access to third-party customer data, data clean rooms offer a privacy-safe way for companies to share data directly. LiveRamp reports that 76% of more than 200 survey respondents have used data clean rooms, a 60% surge on last year. An even higher 82% plan to collaborate with data partners in the next year.
Preliminary findings under the EU Digital Services Act allege that X deceives users by awarding blue checks to untrustworthy accounts. X is also accused of breaches through restricting researcher access to publicly available data like posts and to an adequate advertising library. Threatened with fines of up to 6% of annual turnover, Elon Musk has promised a court battle.
A data breach of nearly all AT&T customers via third-party vendor Snowflake has just resulted in a $370,000 payment to the hackers. And, while this is not unusual, it may be a strategy US companies cannot use for long, if a planned law is passed. The Ransomware and Financial Stability Act 2024, a bipartisan law introduced this spring, would set a limit of $100,000 companies could pay for ransom in a cyber-attack.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.