As privacy rules limit access to third-party customer data, data clean rooms offer a privacy-safe way for companies to share data directly. LiveRamp reports that 76% of more than 200 survey respondents have used data clean rooms, a 60% surge on last year. An even higher 82% plan to collaborate with data partners in the next year.
Preliminary findings under the EU Digital Services Act allege that X deceives users by awarding blue checks to untrustworthy accounts. X is also accused of breaches through restricting researcher access to publicly available data like posts and to an adequate advertising library. Threatened with fines of up to 6% of annual turnover, Elon Musk has promised a court battle.
A data breach of nearly all AT&T customers via third-party vendor Snowflake has just resulted in a $370,000 payment to the hackers. And, while this is not unusual, it may be a strategy US companies cannot use for long, if a planned law is passed. The Ransomware and Financial Stability Act 2024, a bipartisan law introduced this spring, would set a limit of $100,000 companies could pay for ransom in a cyber-attack.
Disney has agreed to license more than 200 characters, costumes, and environments (but not voices or talent likenesses) to OpenAI for Sora, its gen AI video platform. This is highly unusual for Disney, which generally sues AI models for copyright infringement; in fact, it sued Google for that a day before announcing the OpenAI deal. Disney will also invest $1 billion in OpenAI, nicely illustrating how very eager they are to join the AI party.