News

Data Collaboration Platforms Are The Next Big Thing: Winterberry Group

If you’re tired of debating the true meaning of CDP, Winterberry Group offers a new target: Data Collaboration Platforms, which are sort of like CDPs with friends.  Their definition: “technology solutions that facilitate the privacy-compliant, permission-based sharing of data assets between brands and their media partners for marketing use cases.”  This paper covers the topic in good detail, but doesn’t name any actual DCP vendors.  One hint: Adobe is the sponsor.

More News

Next Article

Amazon Launches Signal IQ Measurement Solution

May 22, 2024

Amazon Publisher Services is launching Signal IQ in beta, a solution to help publishers understand the impact of their supply-side signals beginning with third-party ad IDs like LiveIntent and Yahoo ConnectID. Also announced, Amazon Publisher Cloud will be available in June to North American web and streaming TV publishers. Built on AWS Clean Rooms, Amazon Publisher Cloud will help connect first-party signals with insights from advertisers and Amazon Ads.

CDPI Newsletter
Previous Article

Symitri Promises Real-Time Data Clean Room for Open Web

May 21, 2024

Data clean rooms enable publishers and advertisers to share customer data without revealing individual identifiers, but they are not fast enough to support real-time bidding on open web advertisements.  Symitri launched yesterday with a promise to close that gap, $5 million in funding, and the purchase of TRUSTX, a premium private marketplace created by Digitial Content Network and more than 30 top publishers.

CDPI Newsletter
Featured Article

Algolia Gives AI Agents Real-Time Access to Salesforce, Adobe Data

May 9, 2025

If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.

CDPI Newsletter