Data Collaboration Platforms Are The Next Big Thing: Winterberry Group
If you’re tired of debating the true meaning of CDP, Winterberry Group offers a new target: Data Collaboration Platforms, which are sort of like CDPs with friends. Their definition: “technology solutions that facilitate the privacy-compliant, permission-based sharing of data assets between brands and their media partners for marketing use cases.” This paper covers the topic in good detail, but doesn’t name any actual DCP vendors. One hint: Adobe is the sponsor.