Last year, CDP vendor Ysance split off its CDP software as Easyence, retaining the Ysance name for its services operation.  Last week, the company sold Ysance to tech consultancy Devoteam.  Easyence will remain an independent CDP vendor.

You’ll probably take my word that investors love low-code and no-code development tools. But if not, here are more examples:$140 million in funding for Webflow, which does no-code Website development; $110 million for Workato for no-code/low-code data and process integration; and $80 million for airSlate for no-code business automation. We also have a new low-code/no-code internal app development tool from Internal, which has somehow raised only $5 million.

CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph.  The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.