Data Investments Not Yielding Desired Results: Privatar Report

Back to good news: Privatar found that 49% of data leaders ranked targeting for marketing as the most important data driven project, beating perpetual favorites like operational efficiency and cost optimization (both at 43%).  Less good: 48% said their data investments have not delivered desired results and 71% have limited data access due to government regulations.

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Social Commerce Struggles Due to Low Trust in Social Platforms

February 8, 2023

While retail media has been an unexpected success, its sort-of opposite, social commerce, has never met expectations.  This Simplicitydx survey explores why: the biggest problem is low trust in social platforms, which means people prefer to buy directly on brand sites.  Social shopping still has a role to play in product discovery, although social won’t always receive credit if the sale is completed elsewhere.

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