Data Leaders Spend Less Time on Analytics, More on Data Quality: IDC Study
This IDC study on data maturity contains several surprises. It turns out that laggards are more likely than leaders to use basic data such as website traffic and CRM information, while leaders use fancier inputs such as web behaviors, customer feedback, and server-side events. Leaders also spend less time on data analytics and make less use of specialists for data validation. More expected: leader have a better understanding of customer journeys, use more automated data management, are more confident in their data quality, and have much faster access to their data.