Data & Marketing Association Forms Industry Council to Address Cross-Channel Identity and Attribution

The Data & Marketing Association (DMA) has formed Structured Innovation Identity Council to work on cross-channel identity and attribution issues. Council members are vendors and brand marketers including Acxiom, Conversant, Experian, FCB/SIX, LiveRamp, IBM, Infogroup, MediaMath, Morgan Digital Ventures, Moxie, Oracle Data Cloud, Publishers Clearing House, TD Ameritrade, United States Postal Service, and 4INFO. The group is developing educational resources and maybe more.

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Swrve Mobile Engagement System Adds Deeper Email Integration

June 22, 2017

Swrve loads data from mobile apps and uses it to drive messaging, run marketing campaigns, and feed other systems. It can import data from non-mobile sources, making it a proper Customer Data Platform, although that’s not its focus. The system can run email campaigns, which are delivered through integrations with marketing automation and email platforms. It has just enhanced its integration with Salesforce Marketing Cloud to allow greater personalization, launch customer journeys, use dynamic email templates, and more.

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It’s a Post-Mobile World: BrightEdge Study

June 20, 2017

Few marketers will see TV as cutting edge. But even the 27% who see mobile as “the next big thing” are behind the times, according to search optimization vendor BrightEdge. It’s really a “post-mobile world” that will be dominated by technologies including voice search, artificial intelligence, and hyper-local targeting. There’s a lot of really interesting insight here, although BrightEdge hasn’t packaged it very conveniently.  For another vision of the future, check out this post on the Customer Experience Matrix blog.

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Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

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