Data Prep Market to Grow 25% per Year through 2021: MarketsandMarkets Study

The market for data preparation systems will grow 25% per year to reach $3.93 billion by 2021, according to a new study from oddly-named market research firm Marketsandmarkets. Although the report cites self-service data preparation as a particular growth area, it focuses primarily on tools used by IT departments. As you know, data preparation is one of the key features of a Customer Data Platform: so growth in this market is good news for CDP vendors and potential users.

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Emarsys Adds Artificial Intelligence to Help B2C Marketers

December 1, 2016

B2C marketing cloud company Emarsys has launched a “hype-free and tangible” set of artificial-intelligence-powered services including predictive product recommendations, individually-tailored incentive recommendations, and send time optimization. Its goal is to automatically tailor customer treatments to the individual, freeing up marketers for more fun stuff. The new features are fruits of the $33 million investment Emarsys accepted in September 2015, the first outside funding since it started in 2000. Emarsys supports email, mobile, push, social, Web advertising and Web site personalization.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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