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Data Prep Market to Grow 25% per Year through 2021: MarketsandMarkets Study

The market for data preparation systems will grow 25% per year to reach $3.93 billion by 2021, according to a new study from oddly-named market research firm Marketsandmarkets. Although the report cites self-service data preparation as a particular growth area, it focuses primarily on tools used by IT departments. As you know, data preparation is one of the key features of a Customer Data Platform: so growth in this market is good news for CDP vendors and potential users.

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Emarsys Adds Artificial Intelligence to Help B2C Marketers

December 1, 2016

B2C marketing cloud company Emarsys has launched a “hype-free and tangible” set of artificial-intelligence-powered services including predictive product recommendations, individually-tailored incentive recommendations, and send time optimization. Its goal is to automatically tailor customer treatments to the individual, freeing up marketers for more fun stuff. The new features are fruits of the $33 million investment Emarsys accepted in September 2015, the first outside funding since it started in 2000. Emarsys supports email, mobile, push, social, Web advertising and Web site personalization.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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