The data problems addressed by CDPs extend well beyond customer data and marketing departments. Experian found that 33% of companies were unable to get value from a new system or technology due to data quality problems and 66% said a backlog of data issues is hindering new projects. Lots more bad news here if you’re looking for a way to justify a project or like knowing that others share your pain.
BlueVenn has added an integrated email engine to its CDP, or more properly to the Omnichannel Marketing Hub it sells alongside its CDP. It thus joins the ranks of CDP vendors offering delivery capabilities. Users will still have the option to connect to other email systems, or BlueVenn wouldn’t be a CDP at all.
Facebook faces no immediate existential threat but the Hitwise news must still cause a tiny shiver somewhere in its icy soul. They published a white paper today trying to guide regulatory discussion in a favorable direction, mostly asking for rules that mimic the way they already do business. Because they’re doing a great job, right?
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.