Data Problems Block New Systems at One Company in Three: Experian Report

The data problems addressed by CDPs extend well beyond customer data and marketing departments. Experian found that 33% of companies were unable to get value from a new system or technology due to data quality problems and 66% said a backlog of data issues is hindering new projects. Lots more bad news here if you’re looking for a way to justify a project or like knowing that others share your pain.