From large to small enterprises, data quality management is emerging as an actual practice, with more than half having data quality metrics in place. Less positively, only a quarter of those enterprises measure and report those metrics consistently. Plus, the metrics are being applied overwhelmingly to structure rather than unstructured data.
Adoption has slowed on Web3 technologies like crypto, NFTs and virtual goods and a truly interconnected metaverse seems a long way down the road. But according to a survey of 1,000 U.S. adults by Dentsu, genAI is provoking greater interest in other emerging technologies. More than 60% are “excited” by pioneering tech.
Any hint that ad fraud might be just a little more under control is welcome. Research from Integral Ad Science finds ad fraud rates dropping back to 2019 levels. Brand risk was stabilized and viewability showed slow but steady growth, touching record high levels.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.