AI should eventually help IT teams manage data more smoothly, but right now they are one pack of unhappy campers: as this report from StreamSets puts it, “69% are frustrated non-data experts think you can click a button and data magically appears” and “59% say line of business owners are ‘blissfully unaware’ of how hard it is for IT to deliver data”.  In a companion report, 95% say line of business teams creating their own datasets creates problems including inaccurate data, non-compliant use, data breaches, and new data silos.

Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.