Data Quality Vendor Validity Buys CRMfusion and Adds New Funding
Data quality vendor Validity has purchased CRMfusion, which provides similar software for Salesforce.com. Validity also announced a funding round but didn’t say how much.
Data quality vendor Validity has purchased CRMfusion, which provides similar software for Salesforce.com. Validity also announced a funding round but didn’t say how much.
Cisco is paying $270 million for Accompany, which uses AI to build profiles of business decision makers and map their connections. They’ll integrate the data with their collaboration products, most notably WebEx. The deal may be more about AI talent than data: Accompany founder Amy Chang, who sat on Cisco’s board until the purchase, will take charge of Cisco’s collaboration business. Total funding for Accompany was $40.6 million.
Sorry about that headline; I couldn’t resist. Namogoo prevents what it calls “online journey hijacking”, which is injection of unauthorized ads and content by third party services running on a brand Web site. They just raised a $15 million Series B, bringing their total raise to $28 million.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.