Data Quality Vendor Validity Buys CRMfusion and Adds New Funding
Data quality vendor Validity has purchased CRMfusion, which provides similar software for Salesforce.com. Validity also announced a funding round but didn’t say how much.
Data quality vendor Validity has purchased CRMfusion, which provides similar software for Salesforce.com. Validity also announced a funding round but didn’t say how much.
Cisco is paying $270 million for Accompany, which uses AI to build profiles of business decision makers and map their connections. They’ll integrate the data with their collaboration products, most notably WebEx. The deal may be more about AI talent than data: Accompany founder Amy Chang, who sat on Cisco’s board until the purchase, will take charge of Cisco’s collaboration business. Total funding for Accompany was $40.6 million.
Sorry about that headline; I couldn’t resist. Namogoo prevents what it calls “online journey hijacking”, which is injection of unauthorized ads and content by third party services running on a brand Web site. They just raised a $15 million Series B, bringing their total raise to $28 million.
CDP Blueshift has launched a new Shopify App Integration allowing ecommerce Shopify users to synchronize customer data, shopping behavior, and transactional information with the Blueshift platform. Using Blueshift’s personalization and cross-channel orchestration capabilities, Shopify merchants can optimize engagement across email, SMS, web, and mobile channels. Other CDPs with Shopify integrations include Segment, Oracle, and Listrak.