AI and blockchain are cool but marketers are really spending their money on data technologies, according to this survey sponsored by smarterHQ, Cheetah Digital, Liveclicker, and MailCharts. Lots of insights packed into 16 pages including differences by industry.
Customer Data Platform industry employment grew by 76% over the past year, according to the June 2018 Industry Update released today by the CDP Institute. The full report is available here.
This Mitel study also reports that improved customer experience is a major goal for digital transformation project. But they find that consumers are still not getting the experience they want. The main takeaway is consumer preferences vary widely so there’s no single solution. Lots of detail on differences by country and industry.
Google is facing another antitrust lawsuit, this time in Canada, specifically focusing on anti-competitive practices in online advertising. The Competition Tribunal has been asked to order Google to sell two of its ad tech tools, prohibit future anti-competitive practices and fine the company billions of dollars. In response, Google points to a highly competitive market offering plenty of alternatives.