We also have a $5 million seed round for Databook. They gather B2B buying intent data and use it to tell sales reps which accounts to contact and what to say. Lots of AI inside this one.
Seventy-five percent of marketers told Merkle they had a CDP in this survey. Merkle was having none of it, citing the figure as a sign of confusion about what a CDP is. Sad but true. Lots of other, presumably more reliable information on personalization, tech spending, and more.
Finally, in honor of President’s Day, our Who’s Buried in Grant’s Tomb Award goes to the U.S. Federal Trade Commission, which has announced it will examine every acquisition made by Alphabet, Amazon, Apple, Facebook and Microsoft in the past ten years to see if they were trying to stifle competition. Bets don’t get much safer.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.