Databook collects public data about companies, analyzes it to identify opportunities, and feeds these into company CRM systems along with recommended messages for target individuals and accounts. They just raised a $16 million Series A with investors including Microsoft and Salesforce venture funds.
Dun & Bradstreet has moved past ABM to launch D&B Rev.Up ABX, which combines first- and third-party data, activation, and measurement, all knit together by its CDP. (You’ll recall D&B bought Lattice Engines in 2019.) The new platform supports advertising, Web visitor recognition, and audience lists for CRM and email systems. It also integrates Bombora intent data and Folloze journey orchestration.
If the high-pitched screech of a dial-up modem brings back fond memories, you may be delighted to learn that Verizon Media is being renamed as Yahoo after being sold to a private equity firm. Verizon Media bought Yahoo in 2017 and AOL in 2015 for a combined $9 billion but the current sale values them at around half that amount. Oopsies.
Here’s a new buzzword for your Bingo card: “agentic AI”, which describes systems that act by themselves rather than in response to a prompt. Salesforce was all over the concept last week, announcing its Agentforce collection. According to the company, it replaces the “now-outdated copilots and chatbots” with agents “operating autonomously, retrieving the right data on demand, building action plans for any task, and executing these plans without requiring human intervention.”