Databook collects public data about companies, analyzes it to identify opportunities, and feeds these into company CRM systems along with recommended messages for target individuals and accounts. They just raised a $16 million Series A with investors including Microsoft and Salesforce venture funds.
Dun & Bradstreet has moved past ABM to launch D&B Rev.Up ABX, which combines first- and third-party data, activation, and measurement, all knit together by its CDP. (You’ll recall D&B bought Lattice Engines in 2019.) The new platform supports advertising, Web visitor recognition, and audience lists for CRM and email systems. It also integrates Bombora intent data and Folloze journey orchestration.
If the high-pitched screech of a dial-up modem brings back fond memories, you may be delighted to learn that Verizon Media is being renamed as Yahoo after being sold to a private equity firm. Verizon Media bought Yahoo in 2017 and AOL in 2015 for a combined $9 billion but the current sale values them at around half that amount. Oopsies.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.